UTM builder

UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell analytics tools where a visitor came from.

Two ways to use UTMs in INBIO

1. The free UTM builder — fill the fields, get the tagged URL live as you type, then copy it, shorten it, or turn it into a QR code. Works without an account.
2. On a link directly — every short link has UTM fields (in the create dialog and edit page). INBIO appends them to the destination at redirect time, and your analytics show breakdowns by each parameter.

Templates (Pro+)

If you tag the same way repeatedly, save the combination as a UTM template under Tools and apply it when creating links — one source of truth for how your team tags.

Conventions that keep data clean