---
title: "UTM builder"
description: "Campaign URLs with consistent tracking parameters."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.in.bio/llms.txt
> Use this file to discover all available pages before exploring further.

# UTM builder

UTM parameters are tags added to a URL (`utm_source`, `utm_medium`,
`utm_campaign`, `utm_term`, `utm_content`) that tell analytics tools where a
visitor came from.

## Two ways to use UTMs in INBIO

1. **The free [UTM builder](https://in.bio/tools/utm-builder)** — fill the
   fields, get the tagged URL live as you type, then copy it, shorten it, or
   turn it into a QR code. Works without an account.
2. **On a link directly** — every short link has UTM fields (in the create
   dialog and edit page). INBIO appends them to the destination at redirect
   time, and your analytics show breakdowns by each parameter.

## Templates (Pro+)

If you tag the same way repeatedly, save the combination as a **UTM
template** under **Tools** and apply it when creating links — one source of
truth for how your team tags.

## Conventions that keep data clean

| Rule | Avoid | Prefer |
|---|---|---|
| Lowercase everything | `utm_source=Newsletter` | `utm_source=newsletter` |
| Dashes, not spaces | `spring sale` | `spring-sale` |
| Source = the site, medium = the channel | `utm_source=email` | `utm_source=newsletter&utm_medium=email` |
| Tag external links only | internal nav links | emails, ads, social posts |

Source: https://docs.in.bio/guides/utm/index.mdx