Analytics

Analytics answers “how did my links perform” over time; the Events page shows individual clicks as they happen.

What’s measured

For every link and any date range (plan permitting):

• Clicks — human clicks over time, by day and by hour
• Unique visitors — an estimate, see below
• Countries — where clicks come from
• Devices, browsers, operating systems
• Referrers — which sites sent the traffic (or “direct”)
• UTM parameters — source / medium / campaign / term / content breakdowns
• Bot clicks — counted separately, never mixed into your numbers

How unique visitors work

INBIO never stores raw IP addresses, so uniques are a privacy-conscious estimate: within a 24-hour window, clicks from the same network neighborhood and browser family count once. Two limitations to know:

• Several people behind one office/home network with the same browser can count as one visitor.
• The same person on Wi-Fi and cellular counts twice.

Treat uniques as a consistent trend line, not a headcount.

Bots

Search engine crawlers, social and messenger link-preview bots (Facebook, Twitter/X, Slack, WhatsApp, Telegram…), and monitoring tools are detected and excluded from clicks, uniques, and your plan’s tracked-click quota. They appear only in the separate “bot clicks” number.

Retention

Aggregated statistics are kept; raw per-click records are pruned on a schedule (90 days by default) regardless of plan — see Privacy.

Exports

Pro and Business can export analytics as CSV from the Analytics page, and Business can pull everything programmatically via the API.