---
title: "Analytics"
description: "What INBIO measures, how uniques work, and how bots are handled."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.in.bio/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

**Analytics** answers "how did my links perform" over time; the
[Events](/guides/events) page shows individual clicks as they happen.

## What's measured

For every link and any date range (plan permitting):

- **Clicks** — human clicks over time, by day and by hour
- **Unique visitors** — an estimate, see below
- **Countries** — where clicks come from
- **Devices, browsers, operating systems**
- **Referrers** — which sites sent the traffic (or "direct")
- **UTM parameters** — source / medium / campaign / term / content breakdowns
- **Bot clicks** — counted separately, never mixed into your numbers

## How unique visitors work

INBIO never stores raw IP addresses, so uniques are a **privacy-conscious
estimate**: within a 24-hour window, clicks from the same network
neighborhood and browser family count once. Two limitations to know:

- Several people behind one office/home network with the same browser can
  count as one visitor.
- The same person on Wi-Fi and cellular counts twice.

Treat uniques as a consistent trend line, not a headcount.

## Bots

Search engine crawlers, social and messenger link-preview bots (Facebook,
Twitter/X, Slack, WhatsApp, Telegram…), and monitoring tools are detected and
**excluded** from clicks, uniques, and your plan's tracked-click quota. They
appear only in the separate "bot clicks" number.

## Retention

| Plan | Analytics history |
|---|---|
| Free | Last 30 days |
| Pro / Business | Full history |

Aggregated statistics are kept; raw per-click records are pruned on a
schedule (90 days by default) regardless of plan — see
[Privacy](/account/privacy).

## Exports

Pro and Business can export analytics as CSV from the Analytics page, and
Business can pull everything programmatically via the
[API](/api/analytics).

Source: https://docs.in.bio/guides/analytics/index.mdx